Back in the day, we walked uphill through the snow (both ways) to run a marketing campaign. Put quite simply, marketing was more about luck than science. You bought ads, you bought email lists, made cold calls, prayed, and hoped it would work. Then technology made things even more complicated with paid clicks, likes, impressions, pageviews, and other nonsense. Outbound marketing became expensive and stopped showing a return.
Skip ahead to present day: the inbound marketing methodology is permanently eroding old, ineffective marketing practices by attracting customers to your website without advertisements. It allows us to understand what happens beyond the click (and before too). And we can track every step of the buyer’s process with real-time data. Sound interesting? Let’s take a closer look at our digital marketing services and how it all works.
Digital Marketing Services & Methodology