Blog it Like It's Hot

Things that we see, read, hear, do and love.

A Rising City with a Renewed Perception: Rebranding Fall River

Feb 17, 2017 4:59:56 PM Posted by John Otterbein Topics: Branding, Figmints News

Fall River’s bad rap earned it a spot on a ‘50 Worst Cities to Live’ list from a popular media outlet, marring its reputation and changing the prevailing perception of the city.

In an effort to sway it back into favorable territories, we set out to discover Fall River’s essential character. We then built a brand based on those findings, and supplanted the unfavorable story with a message of inspiration, hope, and abundance that more accurately depicts the city.

After the Fall River rebrand was launched to an eager crowd of 300, it began to gain traction, aligning businesses and residents around the new, empowering message. The story that follows will give you a backstage pass to our branding process, showing you how we made "Make it Here", here.

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Native Creative: 10 Cool Things On the Internet Every Two Weeks

Dec 21, 2016 12:05:30 PM Posted by John Otterbein Topics: Native Creative

Here at Figmints we thrive on the new, the creative, the innovative, and the eyeball-widening joys of the Internet. Every other week, we meet as a team to share the most interesting things we find online. Anything goes. It could be a well-designed website, a video or an article that give us goosebumps, a product we just can't seem to believe, a new brand making waves, or something else entirely. So sit back, relax, and enjoy the pu pu platter of cool stuff from the world wide web.

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Write to be Remembered: How to Add Flavor and Avoid Fluff

Dec 16, 2016 10:01:41 AM Posted by John Otterbein

pablo (32).pngA pervasive misunderstanding roves the countryside, terrorizing talented writers and storytellers, evading detection like bigfoot behind a shaky camera lens.

The misunderstanding I speak of is the difference between flavorful writing and fluffy writing.

Flavor is essential for paving a two-way street of trust and communication between you and your readers, while fluff closes down that same street for construction.

But why is that? Why does fluff-laden language fall short?

The reason is hardwired into our brains, literally.

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Gather ‘Round the Table: Key Takeaways From Inbound 2016

Dec 6, 2016 11:00:00 AM Posted by Figmints Design Topics: News

 

Figmints team members recently attended Inbound 2016, HubSpot’s annual conference on best practices and trends in marketing and sales technologies.

HubSpot’s marketing automation platform has revolutionized the way IMG_0441.jpgorganizations engage with audiences online, and it’s conference as billed as an event that “celebrates the human side of business, where passion meets inspiration, and members of the inbound movement come together.”

In the spirit of this season of giving, we felt it would be selfish of us to keep all the knowledge gained at the conference to ourselves, so we’ve put together a brief list of the highlights and key takeaways from Inbound.

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Native Creative: 10 Cool Things On the Internet Every Two Weeks

Dec 5, 2016 1:37:13 PM Posted by John Otterbein Topics: Native Creative

Here at Figmints we thrive on the new, the creative, the innovative, and the eyeball-widening joys of the Internet. Every other week, we meet as a team to share the most interesting things we find online. Anything goes. It could be a well-designed website, a video or an article that give us goosebumps, a product we just can't seem to believe, a new brand making waves, or something else entirely. So sit back, relax, and enjoy the pu pu platter of cool stuff from the world wide web.

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Read More