Fall River’s bad rap earned it a spot on a ‘50 Worst Cities to Live’ list from a popular media outlet, marring its reputation and changing the prevailing perception of the city.
In an effort to sway it back into favorable territories, we set out to discover Fall River’s essential character. We then built a brand based on those findings, and supplanted the unfavorable story with a message of inspiration, hope, and abundance that more accurately depicts the city.
After the Fall River rebrand was launched to an eager crowd of 300, it began to gain traction, aligning businesses and residents around the new, empowering message. The story that follows will give you a backstage pass to our branding process, showing you how we made "Make it Here", here.